Case Study: Ysbryd.co.uk

Ysbryd - The Spirit of Wales is an innovative company creating Welsh-branded designer clothing. To keep costs low, the company only sells online. Therefore, the website had to do all it could to culture the brand's image of embodying the beauty of Wales's landscapes and sporting successes, as well as the simplicity and style of the clothing ranges themselves.

We achieved the first aim by using a vivid Flash intro at the top of the site, and the second by keeping the design simple and clean, with flattering shots of the products themselves. To overcome the difficulty of not being able to feel and try on the clothes in a shop, we created an interactive product chooser for the sweaters and poloshirts for customers to customise their item as required.

Cross selling features, and the communal 'family' feel of the Ysbryd club (through comments and reviews, and keeping pace with Welsh events ,e.g. the Grand Slam, and being able to log into My Ysbryd to manage your account add to the success of the site, which, when redesigned, trippled online sales amongst new customers, and mobilised existing previous customers with newsletters and special offers to increase turnover far beyond Ysbryd Ltd's expectations.

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